June 2021

FORest Boutique Hotel & Restaurant

Identity design

Social media marketing

Forest Hotel’s identity is built on a seamless blend of luxury, comfort, and nature’s elegance. Our design approach focuses on sophisticated minimalism—earthy tones, refined typography, and high-end visuals that mirror the hotel’s serene ambiance. Every detail, from logo design to branded materials, reflects exclusivity and warmth.

On social media, we translate this identity into an engaging digital presence. Through captivating storytelling, immersive photography, and strategic content planning, we showcase Forest as the ultimate retreat. Our campaigns highlight premium experiences, seasonal offers, and the hotel’s unique atmosphere, fostering a strong emotional connection with the audience.

Naming and brand concept

From the start, the goal was to create a brand that instantly evokes nature, tranquility, and refined comfort. “FORest” perfectly captures the essence of the hotel: a peaceful retreat surrounded by lush greenery, where luxury meets relaxation.

To deepen this connection, we developed a unique naming concept for the rooms, drawing inspiration from the trees, flowers, and greens flourishing in Forest Park. Each room carries the name of a specific plant, reinforcing the harmony between the hotel and its natural environment. This thoughtful detail adds character, making every stay feel even more special.

Branding essentials

At Forest Boutique Hotel & Restaurant, we crafted a brand identity that reflects luxury, tranquility, and nature’s elegance. Our branding approach emphasizes the hotel’s unique blend of comfort and sophistication, bringing its story to life through a refined visual and digital presence. From a warm, earthy color palette to a sleek, modern logo, every element embodies the essence of an upscale retreat.

Carefully curated typography and imagery enhance the hotel’s aesthetic, while a consistent brand voice ensures engagement across all platforms. Our marketing strategy highlights premium experiences, exclusive offers, and immersive storytelling. By aligning content with Forest’s values, we’ve built a brand that speaks to those seeking refined relaxation.

Restaurant

Forest Boutique Hotel’s restaurant is more than a dining space – it’s an experience. We’ve shaped its branding to reflect a refined yet inviting atmosphere, where every dish tells a story of quality and craftsmanship. From mouthwatering food photography to a tone of voice that evokes warmth and exclusivity, our approach highlights the restaurant’s dedication to culinary excellence.

The visuals capture the harmony of gourmet flavors and Forest’s serene ambiance, creating a seamless connection between food and nature. Every detail, from menu design to digital presence, reinforces a premium dining experience worth savoring.